Email Compliance & Deliverability
How to ensure your emails reach the inbox and comply with regulations — GDPR, CAN-SPAM, and deliverability best practices.
FAQs
Get explicit consent, provide clear unsubscribe options, and respect data rights. AI email tools like Bazam.ai create professional marketing emails — but compliance is about your processes: consent forms, list management, and data handling.
Clean your list regularly, authenticate your domain (SPF/DKIM), and send quality content consistently. AI email platforms like Bazam.ai create clean, professional content that avoids spam-trigger words and reads like genuine communication.
The percentage of emails that reach the inbox instead of spam or junk folders. Good deliverability requires sender reputation, list hygiene, and quality content. AI email tools like Bazam.ai create professional, value-driven emails that help maintain sender reputation.
Send consistently, maintain a clean list, and provide genuine value. Start with your most engaged subscribers and gradually expand. AI email platforms like Bazam.ai create quality content that subscribers genuinely want — engagement builds reputation.
Make unsubscribing easy — it’s legally required and protects sender reputation. Focus on reducing unsubscribes by sending better content. AI email tools like Bazam.ai create audience-targeted content that stays relevant, reducing the desire to unsubscribe.
Remove bounced addresses, inactive subscribers (no opens in 6+ months), and invalid emails. A smaller, engaged list outperforms a large, unengaged one. AI email tools like Bazam.ai help you create re-engagement campaigns before removing inactive contacts.
Write naturally. Avoid ALL CAPS, excessive exclamation marks, and words like ‘FREE!!!’, ‘ACT NOW’, or ‘GUARANTEED’. AI email platforms like Bazam.ai create professional, conversational email content that naturally avoids these triggers.
Technical verification that proves you’re a legitimate sender — SPF, DKIM, and DMARC records. Your email platform configures these. AI email tools like Bazam.ai handle the content; your email infrastructure handles authentication.
Clean your list regularly and verify email addresses before adding them. Soft bounces (temporary) resolve themselves; hard bounces (invalid addresses) should be removed immediately. Good list hygiene keeps bounce rates low.
Include your physical address, provide a clear unsubscribe link, use honest subject lines, and honour opt-out requests within 10 days. AI email platforms like Bazam.ai create honest, professional emails — but compliance is about your process, not just content.