Aspiration
Millbrook Hotel
Scheduled by Bazam
Two nights, no plans, and a hot tub that's all yours. This is what switching off looks like.
Sells the feeling, not the room, because that's what she's booking.
Audience-driven marketing for small agencies
Say the right thing to every audience your clients serve
Every client sells to more than one kind of person. Bazam’s detailed buyer profiles let you write, schedule and publish the right message for each of them to increase engagement.
Get early access
Schedules & publishes to
Every client has more than one kind of buyer
Example: a hotel client
- A corporate organiser cares about the conference facilities.
- A couple booking a weekend away cares about room service.
Bazam calls this audience-driven marketing: understand exactly who’s reading, and let that guide every message to increase conversions.
Corporate buyer
James
Books offsite meetings for teams of 20 to 100
What they care about
A boardroom that seats forty, fast wifi in every room, and a pool & sauna for downtime.
Romantic getaway
Jo
Booking a weekend away for two, no kids for once
What they care about
Late checkout, dinner for two included, and a private hot tub.
Bazam makes it a breeze to say the right things to every audience your clients serve
It's not just what you say, but how you say it
The same audience needs different messages at different times. Bazam makes it easy to experiment to find what works.
Writing to
Jo
Booking a weekend away for two, no kids for once
- What she's looking for
- A weekend that feels different from home: nothing to plan, nothing to cook.
- What she's checking for
- Room service, and whether the hot tub is private or shared.
- How she decides
- Compares two or three hotels side by side, books whichever answers those questions first.
Three things from Jo's buyer profile.
One announcementNew: the Weekend Away package. Dinner for two, late checkout, and a private hot tub.
Same hotel, same offer, same brand voice. Pick the angle, or type your own, and Bazam writes it, schedules it and posts it.
Write it Monday. Post all month.
Queue a month of content across six platforms and a dozen languages.
Drag, drop, done
Put content on the calendar as you create it, then drag and drop to adjust the plan whenever you need.
Six platforms, one queue
Each one gets the version built for it, with the copy, tone and aspect ratio already adapted. No exporting, no reformatting, no logging in six times.
Nothing goes live without a yes
Turn approvals on and everything waits for sign-off. Clients can review and approve in their own portal, without ever seeing your password.
Schedules & publishes to
Publishing consistently is what makes content marketing work, and it's the first thing to slip when you get busy. Let us handle it.
Better words beat better targeting, five to one.
Everyone worries about reach. But the words are where the value is. Better words, more engagement, more reach.
47%
vs 9% for targeting
Creative drives 47% of sales lift. Targeting drives 9%.
Nielsen broke down what moved the numbers across roughly 500 campaigns. Creative came top at 47%, rising to 56% in digital. Your fastest win is a sharper message to the people you already reach.
Source: Nielsen Catalina Solutions, 2017
106,000
people, across 88 studies
The more you know about the reader, the harder the message works.
88 studies, 106,243 people. Tailored messages beat generic ones every time, and the gap widened the more the writer knew. Every point you fill in makes your content work harder.
Source: Krebs, Prochaska & Rossi, 2010
Bazam’s detailed thirty-point buyer profiles let it write posts your clients’ audiences actually want to read.
People buy on emotion. Bazam can find which one.
Nobody buys a feature list. They buy to gain, or to stop losing. Hit the right emotion and you get up to 50% more purchases from the same offer.
-
One emotion, more sales – Every customer has a main reason they buy. Write for that and more of them buy.
-
The same offer, two ways – "Only two places left this month" sells to one customer. "Your best quarter yet" sells to the next.
-
Easy, endless content angles – Choose target emotions, motivations and more. Bazam writes the whole campaign around them, on every platform.
Talk to your audience's emotions and they'll love you forever.
Field experiments across 3.5 million people. Matz, Kosinski, Nave & Stillwell, PNAS, 2017.
Every format you create, from the same buyer profile.
Your buyer profile sits behind every format too, so a blog post, a launch campaign and a case study all speak to the reader you picked for that client.
-
Pick the audience, pick the angle – Same product, same brand voice. A time-saving hook for one audience, a risk-and-compliance hook for the next.
-
Every format, from the same profile – 30+ content types, from blog posts and social campaigns to case studies, how-tos, listicles and comparison pieces, all written to the audience you selected.
-
Different, not inconsistent – Your brand voice and knowledge base apply to every piece, so your posts change while your brand never does.
Build each client's buyer profiles once. Everything downstream inherits them.
It knows your client's side of the conversation too.
A buyer profile tells Bazam who's reading. Your client's company, brand and offering profiles tell it what it's talking about. Both halves of the brief, so the content is accurate about them as well as aimed at their audience.
-
Company, brand, offering – Model each client once: what they do, how they are positioned, what they sell. Keep every client's offerings, voice and audiences separate.
-
Built from your website – Point Bazam at your site and it pulls out your positioning, your offerings, and your likely audiences, then fills the profiles in for you.
-
Your facts, not the AI's – Add docs, URLs and product detail to the knowledge base and the specifics in your content come from what's true.
So your content names your product, your positioning and your proof, instead of guessing.
One audience profile for all content creation
Create an audience profile once and Bazam uses it for all content creation. Then it translates, schedules, publishes and reports back.
Write from the audience profile
- Generate 30+ content types: blog posts, social campaigns, ad copy, case studies, how-tos, listicles, comparisons, FAQs and quote cards, every one written to the audience you picked.
- Choose the angle as well as the audience: a time-saving hook for one reader, a risk-and-compliance hook for the next.
- Repurpose what you already have. Point Bazam at a URL, a document, or an audio or video file and a podcast becomes a listicle.
- Set a brand voice once (formality, enthusiasm, directness, plus your own guidelines) and every piece inherits it.
- Feed in a knowledge base of docs, URLs and product facts so content works from what's true, not what the AI assumed.
- Bazam profiles your side too: company, brand and offerings, pulled from your website, so the content is accurate about you as well as aimed at them.
- Work where you already are. Bazam's MCP server pulls your audiences, brand voice and channels into Claude, ChatGPT or any other MCP client.
Publish everywhere
- Publish direct to Facebook, Instagram, TikTok, X, LinkedIn and WordPress. No exporting, no copy-pasting.
- One brief becomes a distinct version per platform, with the copy, tone and media aspect ratio adapted to each.
- Handles the formats each channel rewards: threaded posts, and links moved to the first comment where that performs better.
- Put everything on a visual calendar as you create it, then drag and drop to adjust the plan.
- Route work through approvals so nothing goes live without a yes.
Every market, every metric
- Translate any campaign into 50+ languages, keeping your brand voice intact in each one.
- Run the same launch across multiple markets at once, on one calendar.
- Compare channels on equal terms. TikTok views and LinkedIn impressions are normalised into one set of metrics.
- Roll results up by campaign, channel or post, with snapshots over time so you can see what moved and when.
- Keep separate projects per brand or client, with role-based access across the team.
1
Point us at your client's website
Bazam reads their business, brand and offerings, then comes back with the audiences they're selling to.
2
Check what it came up with
Each buyer arrives as a detailed profile: their drivers, motivations, values, buying behaviour, and tone. Tweak to taste with your client and it is theirs for good.
3
Generate, schedule, publish
That's the setup finished. From then on it's pick an audience, pick an angle, run a wizard, and Bazam schedules and publishes it while you get on with something else.
Built for small agencies writing to several audiences
Create content each client's buyers care about, without adding hours to every campaign.
Content agencies
Several client calendars, several audiences per client, and no time to build buyer profiles from scratch. Set them up once and generate against them for good.
Social media agencies
One team covering every channel and every market. Shared buyer profiles mean every post speaks to the same reader, whoever happens to be drafting.
Brand & creative agencies
Turn the audience research you already do into a working system: every client profile, brand voice and fact stays available to every campaign.
Fractional marketing teams
Be the marketing department for several businesses at once. Separate projects keep each client's audiences, voice and knowledge apart, and clients sign off in their own portal.
Bazam vs how it's done now
Most people cover this job with a chat assistant, an AI writing tool, a scheduler, or all three. Here's what each one leaves you to do yourself.
| A chat assistant | AI writing tools | Social schedulers | Bazam | |
|---|---|---|---|---|
| What it knows about your reader | ||||
| Who it's writing to |
Whatever you typed this time
|
One line in a text box
|
Nobody. You write the post
|
A 30-point model, per audience
|
| Knows their drivers, values and buying behaviour |
|
|
|
|
| Still knows next month |
Gone with the chat
|
Only the sentence you saved
|
|
The model is yours
|
|
Knows your company, brand and offerings
Held as profiles, applied to everything you generate |
Re-paste it every time
|
Brand voice only
|
|
|
| Generating | ||||
| A different angle for each audience, from one brief |
Only if you re-prompt
|
|
|
|
| Marketing content types built in |
|
|
|
30+
|
| One brief becomes a version per platform |
|
|
Same text everywhere
|
|
| Getting it out the door | ||||
| Publishes to your channels |
|
|
|
6 platforms and your blog
|
| Content calendar and scheduling |
|
|
|
|
| Translation into 50+ languages |
One at a time, by hand
|
|
|
|
| Analytics on what you published |
|
|
|
Normalised across channels
|
|
Approvals and client sign-off
Clients review in their own portal, without your passwords |
|
|
|
Clients keep their own logins
|
| Written, scheduled and published in one place |
|
|
|
|
What it knows about your reader
Who it's writing to
A chat assistant
Whatever you typed this time
AI writing tools
One line in a text box
Social schedulers
Nobody. You write the post
Bazam
A 30-point model, per audience
Knows their drivers, values and buying behaviour
A chat assistant
AI writing tools
Social schedulers
Bazam
Still knows next month
A chat assistant
Gone with the chat
AI writing tools
Only the sentence you saved
Social schedulers
Bazam
The model is yours
Knows your company, brand and offerings
Held as profiles, applied to everything you generate
A chat assistant
Re-paste it every time
AI writing tools
Brand voice only
Social schedulers
Bazam
Generating
A different angle for each audience, from one brief
A chat assistant
Only if you re-prompt
AI writing tools
Social schedulers
Bazam
Marketing content types built in
A chat assistant
AI writing tools
Social schedulers
Bazam
30+
One brief becomes a version per platform
A chat assistant
AI writing tools
Social schedulers
Same text everywhere
Bazam
Getting it out the door
Publishes to your channels
A chat assistant
AI writing tools
Social schedulers
Bazam
6 platforms and your blog
Content calendar and scheduling
A chat assistant
AI writing tools
Social schedulers
Bazam
Translation into 50+ languages
A chat assistant
One at a time, by hand
AI writing tools
Social schedulers
Bazam
Analytics on what you published
A chat assistant
AI writing tools
Social schedulers
Bazam
Normalised across channels
Approvals and client sign-off
Clients review in their own portal, without your passwords
A chat assistant
AI writing tools
Social schedulers
Bazam
Clients keep their own logins
Written, scheduled and published in one place
A chat assistant
AI writing tools
Social schedulers
Bazam
FAQs
Most marketing starts from the message: decide what you want to say, then send it everywhere. Audience-driven marketing starts from the reader instead: build a real model of who they are, and let that decide the words, the angle and the offer.
The label is just a shortcut. A buyer profile describes anyone your client writes to: the people who open their emails, scroll past their posts, or decide whether to follow them. A charity has donors and volunteers. A creator has fans. A restaurant has regulars. The profile works the same way for all of them.
No. ChatGPT gives you a draft in a chat window and stops there. It won’t schedule anything, won’t publish to Facebook, Instagram, TikTok, X, LinkedIn or WordPress, won’t route work through approvals, won’t reformat one brief into a version per platform, won’t translate a campaign into 50+ languages, and won’t tell you how any of it performed.
Probably not. Point Bazam at a client’s website and it works out their business, their brand and the audiences they are selling to, then hands you the 30-point buyer profiles to check. Tweak to taste, add one it missed, and you’re done.
Yes, and the side-by-side above shows you exactly how. The fields that move the output most are the ones go beyond a one-line description: emotional drivers, values and beliefs, and buying behaviour. Fill those in and your content stops being ignorable and starts talking to a person.
Most agencies do, and those profiles are almost always prose: fine for a slide deck, useless to software. Prose cannot be applied per channel, varied by angle, or picked up by whoever drafts next. Paste what you have into Bazam and it becomes a buyer profile you can generate from.
It publishes. Facebook, Instagram, TikTok, X, LinkedIn and WordPress, direct, on a schedule you set from a drag-and-drop calendar. One brief becomes a distinct version per platform, with copy, tone and aspect ratio adapted to each. It translates into 50+ languages, and it tracks likes, shares, comments, clicks, impressions, reach, saves and follower growth across every connected channel, rolled up by campaign so you can see which one pulled its weight.
Two things. First, what the AI is told. Other tools give you a text box and one line about your audience, then write everything from it. Bazam holds a detailed 30-point buyer profile for each of your audiences and applies it to every piece, in every format and every language.
Coming soon
Get in now and you'll be there when these land.
The Bazam agent
Skip the wizards. Ask for a campaign, a report, or a month of content in one conversation and the agent runs it against your audiences and your brand.
Audience models that learn
Published results feed straight back into the model. Your best guess turns into a record of what your market responds to.
Proven angles, per audience
Test angles against each audience and promote the winners. Your profiles get smarter with every campaign.
Get early access
Tell us about your agency and a client you want to start with. We'll help you model their audiences, tune their brand voice and connect their channels, and you'll be publishing to real people in no time.
No spam, and no card needed. By submitting this form you agree to our privacy policy and for us to contact you about early access.