30-Point Audience Model. Publish to six platforms.
You sell to more than one kind of person. Bazam's personas let you write, schedule and publish for each of them, so you get more attention
Get early accessThis is one gym announcing one thing to one customer. Pick a different angle and the post changes completely, because Bazam knows who is reading it.
Writing to
Pays monthly. Trains around a full-time job and two kids.
Image to add: photo or illustrated avatar of this persona, around 300x300. A real-looking headshot beats an icon here, because the whole point is that the reader is a person.
Three of the thirty points in Dan's 30-Point Audience Model. Every one of them moves the writing.
One announcementThe 6-week strength programme starts Monday.
Same gym, same news, same brand voice. You pick the angle, Bazam writes it, schedules it and posts it.
So set up a persona for each: the consumers who buy from you, the businesses that buy from you, the customers who drifted off. Pick one before you generate and everything downstream is written to that reader.
Pays monthly, trains around a full-time job
How a post opens for them
Three sessions a week, 45 minutes each, planned for you in advance. Six weeks, starts Monday.
Short on time and decides on impulse, so the offer lands first and the detail follows.
Image to add: headshot-style avatar, 200x200
HR lead, buys corporate memberships for 200 staff
How a post opens for them
Staff absence is the quietest line on your budget. Here is what twelve weeks of structured training did to ours.
Has to justify the spend to someone else, so the same programme leads with cost and proof.
Image to add: headshot-style avatar, 200x200
Member for a year, stopped coming in March
How a post opens for them
You did the hard part back in January. Picking it up again takes one session, and we kept your programme.
Worried about walking back in as a beginner, so nothing in the post makes her feel behind.
Image to add: headshot-style avatar, 200x200
Image to add
Screenshot of the audience list in Bazam with several audiences on screen at once, and one of them expanded to show a fully-populated 30-Point Audience Model. Use real, specific text in the emotional drivers, values and buying-behaviour fields. This is the most important image on the site.
Build each persona once. Every wizard, channel and language writes from it after that.
Other tools give you one text box and a sentence like “small business owners, 30-50”, then write everything to that. A Bazam persona is a 30-Point Audience Model: what drives them, what worries them, what they believe, how they buy.
Queue a month of content across six platforms and a dozen languages.
Image or animation to add
Animation or screenshot of the content calendar. A month view with posts on many days, platform icons visible on each entry, ideally caught mid drag-and-drop. An animated GIF or short MP4 of a post being dragged to a new date, then publishing, is the strongest version of this and is worth the effort: it is the only asset on the page that proves Bazam does the boring half of the job.
Move a post to another day and the whole campaign shifts with it. Set recurring slots and multi-day runs once and stop thinking about them.
Each one gets the version built for it, with the copy, tone and aspect ratio already adapted. No exporting, no reformatting, no logging in six times.
Turn approvals on and everything waits for sign-off. Clients can review and approve in their own portal, without ever seeing your password.
Publishes direct to
Publishing consistently is what makes content marketing work, and it's the first thing to slip when you get busy. Let us handle it.
Everyone worries about reach. But the words are where the value is. Better words, more engagement, more reach.
Nielsen broke down what moved the numbers across roughly 500 campaigns. Creative came top at 47%, rising to 56% in digital. Your fastest win is a sharper message to the people you already reach.
Source: Nielsen Catalina Solutions, 2017
88 studies, 106,243 people. Tailored messages beat generic ones every time, and the gap widened the more the writer knew. Every point you fill in makes your content work harder.
Source: Krebs, Prochaska & Rossi, 2010
Thirty points give the AI thirty ways to understand your audience. A text box gives it a couple of words and a guess.
Nobody buys a feature list. They buy to gain, or to stop losing. Hit the right emotion and you get up to 50% more purchases from the same offer.
Talk to your audience's emotions and they'll love you forever.
Field experiments across 3.5 million people. Matz, Kosinski, Nave & Stillwell, PNAS, 2017.
You saw the angles at the top of the page. The same persona sits behind every format too, so a blog post, a launch campaign and a case study all speak to the reader you picked.
Model your audiences once. Everything downstream inherits them.
An audience model tells Bazam who's reading. Your company, brand and offering profiles tell it what it's talking about. Both halves of the brief, so the content's accurate about you as well as aimed at them.
So your content names your product, your positioning and your proof, instead of guessing.
Model the reader once and it drives the whole operation, not just the first draft. Bazam writes, translates, schedules, publishes and reports back.
Bazam reads your business, your brand and your offerings, then comes back with the audiences you're selling to.
Each audience arrives as a 30-point model: drivers, motivations, values, buying behaviour, tone. Tweak to taste and it's yours for good.
That's the setup finished. From then on it's pick an audience, pick an angle, run a wizard, and Bazam schedules and publishes it while you get on with something else.
One person or a team of twenty, one brand or thirty. If you need to understand several audiences properly and have no research department to do it for you, try Bazam.
One person, five channels, and no time to write a persona deck nobody will read. Model your audiences once and generate against them for good.
Two or three people covering every channel and every market. Shared audience models mean everyone writes to the same reader, whoever happens to be drafting.
You are the marketing department for several businesses at once. Separate projects keep each client's audiences, voice and knowledge apart, so nothing bleeds between them.
You already sell audience research and bill for the deck. Bazam produces that in minutes, then writes every campaign downstream from it. Clients sign off in their own portal and never hand over their social passwords.
Most people cover this job with a chat assistant, an AI writing tool, a scheduler, or all three. Here's what each one leaves you to do yourself.
| A chat assistant | AI writing tools | Social schedulers | Bazam | |
|---|---|---|---|---|
| What it knows about your reader | ||||
| Who it's writing to |
Whatever you typed this time
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One line in a text box
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Nobody. You write the post
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A 30-point model, per audience
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| Knows their drivers, values and buying behaviour |
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| Still knows next month |
Gone with the chat
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Only the sentence you saved
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The model is yours
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Knows your company, brand and offerings
Held as profiles, applied to everything you generate |
Re-paste it every time
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Brand voice only
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| Generating | ||||
| A different angle for each audience, from one brief |
Only if you re-prompt
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| Marketing content types built in |
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30+
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| One brief becomes a version per platform |
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Same text everywhere
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| Getting it out the door | ||||
| Publishes to your channels |
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6 platforms and your blog
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| Content calendar and scheduling |
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| Translation into 50+ languages |
One at a time, by hand
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| Analytics on what you published |
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Normalised across channels
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Approvals and client sign-off
Clients review in their own portal, without your passwords |
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Clients keep their own logins
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| Written, scheduled and published in one place |
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Held as profiles, applied to everything you generate
Clients review in their own portal, without your passwords
No. ChatGPT gives you a draft in a chat window and stops there. It won’t schedule anything, won’t publish to Facebook, Instagram, TikTok, X, LinkedIn or WordPress, won’t route work through approvals, won’t reformat one brief into a version per platform, won’t translate a campaign into 50+ languages, and won’t tell you how any of it performed.
You may not have to write anything at all. Point Bazam at your website and it works out your business, your brand and the audiences you’re selling to, then hands you the 30-point models to check. Tweak to taste, add one it missed, and you’re done.
Yes, and the side-by-side above shows you exactly how. The fields that move the output most are the ones go beyond a one-line description: emotional drivers, values and beliefs, and buying behaviour. Fill those in and your content stops being ignorable and starts talking to a person.
Most people do, and they’re almost always prose, which is fine for a slide deck and useless to software. Prose can’t be applied per channel, can’t be varied by angle, and can’t be picked up by whoever drafts next. Paste what you’ve got into Bazam and it becomes a model you can generate from.
It publishes. Facebook, Instagram, TikTok, X, LinkedIn and WordPress, direct, on a schedule you set from a drag-and-drop calendar. One brief becomes a distinct version per platform, with copy, tone and aspect ratio adapted to each. It translates into 50+ languages, and it tracks likes, shares, comments, clicks, impressions, reach, saves and follower growth across every connected channel, rolled up by campaign so you can see which one pulled its weight.
Two things. First, what the AI is told. Other tools give you a text box and one line about your audience, then write everything from it. Bazam holds a thirty-point model of each of your audiences and applies it to every piece, in every format and every language.
Get in now and you'll be there when these land.
Skip the wizards. Ask for a campaign, a report, or a month of content in one conversation and the agent runs it against your audiences and your brand.
Published results feed straight back into the model. Your best guess turns into a record of what your market responds to.
Test angles against each audience and promote the winners. Your models get sharper with every campaign, and they belong to you rather than to an ad platform.
Tell us who you are and who you sell to. We'll help you model your audiences, tune your brand voice and connect your channels, and you'll be publishing to real people in no time.
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