Content ideas grounded in your business
Get ideas that fit the people you want to reach
Generic idea generators know nothing about your business. Bazam can use the offering, audience profile and campaign goal already stored in your project.
- Based on your audience — Generate topics around the problems, motivations and interests that matter to them.
- Based on your brand — Keep ideas relevant to what you actually sell and the position you want to own.
- Based on your goal — Ask for ideas that attract attention, educate, persuade or prompt action.
Turn a loose idea into an organised content plan
Build related topics around a central theme, select the best suggestions and turn them into briefs or finished drafts without copying them into another tool.
- Group related topics — Organise a main subject and the supporting questions around it.
- Avoid near-duplicates — Bulk creation checks titles so the plan does not fill up with the same idea in different words.
- Create at the scale you need — Make one post now or generate a large batch from the same direction.
Find different angles without drifting away from the audience
Explore practical, emotional and persuasive ways into the same subject. The ideas can vary widely while still growing from what the audience cares about.
- More than one way in — Try questions, motivations, objections and goals as starting points.
- Variety with a reason — Change the angle without losing the campaign's purpose.
- Choose before creating — Review the suggestions and develop only the ideas worth pursuing.
A useful next idea, whenever you need one
Bazam uses the context already in your project to suggest what to create next.
Ideas with context
- Generate topics from your brand, offering, audience and campaign goal.
- Start from a short note when you already know the general direction.
- Get suggestions suited to the people you are trying to reach.
Build a topic plan
- Organise ideas into main topics and supporting content.
- Use tags to keep related work together.
- Fill gaps in the calendar with content that still serves the wider plan.
Move from idea to draft
- Turn a selected suggestion into a complete piece of content.
- Choose the format, audience and length before Bazam writes.
- Create several related pieces at once when the campaign needs scale.
FAQs
Bazam can use your brand, offering, audience profile and campaign goal to suggest relevant topics and content briefs. You can also give it a short note when you already have a direction in mind.
Yes. Bazam can suggest new angles, audience questions and related topics, then turn the ideas you choose into complete content.
Yes. Topics can be organised into a main subject with related supporting content, helping you build useful coverage instead of a disconnected list of posts.
Yes. A selected direction can become several content formats or a larger batch of related pieces. Bazam checks bulk titles to reduce near-duplicate ideas.
No. A suggestion is a starting point. You choose what to develop, review the finished content and decide whether and when it should be published.