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Core
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Audience models
The 30-point model of each reader you write for
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3
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15
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Unlimited
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Users
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1
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3
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15
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Connected accounts
Extra accounts are £10/mo each
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5
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15
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40
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AI credits per month
Roughly 1 credit per piece of content. Buy more on demand
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450
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1,200
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3,700
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Scheduling horizon
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Both sides of the brief
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30-point audience profile
Demographics, psychographics, motivations, emotional drivers, values, personality, buying behaviour and expertise
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Built from a one-line description
Describe your audience in a sentence; edit to taste
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Generate per audience and per angle
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Company, brand and offering profiles
What you do, how you are positioned and what you sell, so content is accurate about you
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Profiles built from your website
Bazam reads your site and fills in positioning, offerings, audiences and competitors
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Multiple brands per project
Each with their own offerings, voice and audiences. Personal brands too
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Content creation
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AI content writing
30+ content types: blog posts, social, ads, case studies, how-tos, listicles, FAQs
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AI image generation
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Bulk content creation
Hundreds of pieces from one set of parameters, with near-duplicates removed
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AI content suggestions
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AI translation
50+ languages, in your brand voice
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Knowledge base
Your docs, URLs and product facts, used as source material
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Brand voice configuration
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Publishing & scheduling
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Social publishing
Facebook, Instagram, TikTok, X and LinkedIn, direct
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WordPress publishing
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Visual content calendar
Schedule as you create, then adjust with drag and drop
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Cross-channel analytics
Likes, shares, comments, clicks, impressions, reach, saves and follower growth, normalised across channels
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Team & management
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Multiple projects and brands
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Team collaboration
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Approval workflows
Nothing goes live without a yes
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Client approval portal
Invite a client to review and sign off their own posts, when you turn approvals on
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No shared passwords
Clients connect their own accounts. You publish on their behalf without ever handling their logins
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Role-based access control
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Support
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Email support
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Priority support
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Dedicated onboarding
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