Give AI the facts before it starts writing

Keep product details, source material and brand guidance in one knowledge base so every draft starts with the right context.

Put the information your content depends on in one place

Upload files, paste text or import useful web pages. Folders and tags keep the material organised for the people working on that brand.

  • Use the sources you already have — Bring in product documents, brand guidance, research and useful URLs.
  • Find the important details — Bazam extracts useful knowledge and keeps a reference to its source.
  • Know when information is old — Add a review date and Bazam flags documents that may need updating.
A library of business facts feeding polished content

Create from your facts instead of the AI's guesses

When content is created, Bazam can draw on the project's knowledge alongside its audience and brand voice. That makes the finished work more specific and easier to verify.

  • More accurate first drafts — Real product names, details and source material are available from the start.
  • Consistent across formats — The same approved knowledge can inform blogs, social posts and campaigns.
  • Separate for every client — Each project has its own knowledge, so one brand's facts do not leak into another's work.
A detailed audience profile used to guide content

Keep useful information current as the business changes

Set review dates for information that may change. Bazam makes older material visible before it quietly finds its way into a new campaign.

  • Add review dates — Choose when a document should be checked again.
  • Spot stale material — See which sources may need attention before using them.
  • Retain the source — Keep a clear route back to the document or page behind each fact.
Business knowledge moving through a simple review cycle

Your business knowledge, ready for every brief

Add the information once. Bazam can draw on it whenever you create content for that project.

Bring your sources

  • Upload files, paste text or import documents, URLs and product information.
  • Keep useful source material beside the audiences and brand it belongs to.
  • Organise sources into folders and add tags so they remain easy to find.

Create with context

  • Let Bazam pull out useful facts and show where each one came from.
  • Use the same approved facts across blogs, social posts and campaigns.
  • Combine business knowledge with the audience profile selected for the piece.

Keep clients separate

  • Maintain a different knowledge base for every client or brand.
  • Keep each project's voice, audiences, offerings and sources together.
  • Set review dates so old documents are flagged before their information goes stale.

FAQs

A marketing knowledge base is an organised collection of the facts and source material used to create content. It can include product documents, company information, brand guidance, research, pasted notes and useful web pages.

You can upload files, paste text and import content from URLs. Documents can be organised into folders and tagged so the team can find them again.

It gives the AI your own source material instead of forcing it to rely on general knowledge. You should still review important claims, but the first draft begins with the correct business context and product details.

Yes. Bazam keeps source references with the useful knowledge it extracts, making it easier to check the original material.

You can set expiry or review dates on documents. Bazam then flags information that may be stale so it can be checked or replaced.