Aspiration
Millbrook Hotel
Scheduled by Bazam
Two nights, no plans, and a hot tub that's all yours. This is what switching off looks like.
Sells the feeling, because that is what she is really booking.
Audience-driven marketing for small businesses
Say the right thing to every kind of buyer
You do not need another AI that fills a calendar with generic posts. Bazam builds detailed profiles of your buyers, then uses them to write, schedule and publish messages that give each one a reason to care.
Get early access
Schedules and publishes to
Your business has more than one kind of buyer
Example: an independent hotel
- A corporate organiser cares about conference facilities and reliable wifi.
- A couple booking a weekend away cares about room service and a private hot tub.
Same business, completely different reasons to buy. Bazam helps you understand each audience and give them a message that fits.
Corporate buyer
James
Books offsite meetings for teams of 20 to 100
What they care about
A boardroom that seats forty, fast wifi in every room, and a pool and sauna for downtime.
Romantic getaway
Jo
Booking a weekend away for two, no kids for once
What they care about
Late checkout, dinner for two included, and a private hot tub.
Bazam makes it easy to say the right thing to every audience your business serves.
Not just more content. More reasons to care.
The same buyer needs different messages at different times. Bazam lets you test angles instead of repeating the same sales pitch.
Writing to
Jo
Booking a weekend away for two, no kids for once
- What she wants
- A weekend that feels different from home: nothing to plan, nothing to cook.
- What she checks
- Whether room service is available and the hot tub is private.
- How she decides
- Compares two or three hotels and books the one that answers her questions first.
Three things from Jo's buyer profile.
One announcementNew: the Weekend Away package. Dinner for two, late checkout, and a private hot tub.
Same business, same offer, same voice. Pick the buyer and the angle; Bazam writes, schedules and posts it.
Write it Monday. Post all month.
Plan a month of useful content, then let Bazam adapt and publish it across every channel.
Drag, drop, done
Put content on the calendar as you create it, then drag and drop to adjust the plan whenever you need.
Six platforms, one queue
Every channel gets a version made for it, with the copy, tone and format already adapted.
You stay in control
Review every post before it goes live, or approve a whole campaign when you are happy with it.
Schedules and publishes to
Consistency matters, but consistency without relevance is just noise. Bazam handles both.
Better words beat better targeting, five to one.
Reach matters. But the message is where most of the value is won or lost.
47%
vs 9% for targeting
Creative drives 47% of sales lift. Targeting drives 9%.
Nielsen broke down what moved the numbers across roughly 500 campaigns. Creative came top at 47%, rising to 56% in digital. A sharper message is one of the fastest ways to get more from the people you already reach.
Source: Nielsen Catalina Solutions, 2017
106,000
people, across 88 studies
The more you know about the reader, the harder the message works.
Across 88 studies and 106,243 people, tailored messages beat generic ones. The advantage grew as the message used more information about the person reading it.
Source: Krebs, Prochaska & Rossi, 2010
Bazam’s detailed buyer profiles give every post a real person to persuade.
Know your buyers without hiring a research team.
A one-line target audience gives an AI almost nothing useful to work with. Bazam turns what you know into a practical 30-point profile, then fills the gaps from your website.
-
Start with your website – Bazam reads your business and suggests the audiences most likely to buy from you.
-
Capture what makes them act – Motivations, objections, values, emotions and buying behaviour shape what gets written.
-
Improve it as you learn – Add what you hear in sales calls and customer conversations; every future campaign inherits it.
Build each buyer profile once. Put it to work in everything you publish.
Your business in the brief, every time.
Buyer understanding is only half the job. Bazam also keeps your positioning, products, services, proof and voice on hand, so the content sounds like your business and stays factual.
-
Company, brand, offering – Model what you do, how you are different and what you sell.
-
Facts from your sources – Add pages, documents and product detail so specifics come from what is true.
-
One voice across every channel – The format changes for each platform; your brand does not.
No invented features. No copy that could belong to any competitor.
Every format, from the same buyer profile.
Turn one useful idea into a complete campaign without copying and pasting between a writer, scheduler and six social apps.
-
Pick the buyer, pick the angle – Lead with convenience for one person and reassurance for the next.
-
More than 30 content types – Social campaigns, blogs, case studies, how-tos, comparisons and more.
-
Publish from the same place – Schedule every version and track the campaign without another handoff.
The AI writer is one step. Bazam gives you the working marketing system around it.
More than an AI writer or social scheduler
Bazam connects the audience, the message and the publishing work that generic tools leave separate.
Content your customers care about
- Speak to what makes each kind of customer choose.
- Give different customers different reasons to care.
- Bazam remembers what you know, so you only explain it once.
- Every new piece starts with that understanding.
More from every good idea
- Turn one idea into a complete set of posts.
- Create blogs and longer content from the same starting point.
- Get a version made for each platform.
- Sound like the same business everywhere.
Get your marketing done, faster
- Plan everything in one calendar.
- Publish to every channel without copying and pasting.
- Stay visible even during your busiest weeks.
- Spend less time posting and more time running the business.
1
Point Bazam at your website
It learns your business, your offers and the different buyers you serve.
2
Check the profiles
Review each buyer's motivations, objections and buying behaviour. Tweak anything you know better.
3
Generate, schedule, publish
Pick a buyer and an angle. Bazam turns them into a campaign and gets it onto your calendar.
Built for small businesses without a big marketing department
Get the audience thinking and publishing workflow of a larger marketing team... without the larger team.
Local businesses
Give regulars, first-time visitors and high-value customers distinct reasons to choose you.
Professional services
Turn expertise into credible content for buyers at different stages of a considered decision.
Independent retailers
Match products and offers to what different shoppers value, then keep every channel active.
Growing B2B firms
Speak separately to users, decision-makers and budget holders without multiplying the workload.
Bazam vs how it's done now
Most people cover this job with a chat assistant, an AI writing tool, a scheduler, or all three. Here's what each one leaves you to do yourself.
| A chat assistant | AI writing tools | Social schedulers | Bazam | |
|---|---|---|---|---|
| What it knows about your reader | ||||
| Who it's writing to |
Whatever you typed this time
|
One line in a text box
|
Nobody. You write the post
|
A 30-point model, per audience
|
| Knows their drivers, values and buying behaviour |
|
|
|
|
| Still knows next month |
Gone with the chat
|
Only the sentence you saved
|
|
The model is yours
|
|
Knows your company, brand and offerings
Held as profiles, applied to everything you generate |
Re-paste it every time
|
Brand voice only
|
|
|
| Generating | ||||
| A different angle for each audience, from one brief |
Only if you re-prompt
|
|
|
|
| Marketing content types built in |
|
|
|
30+
|
| One brief becomes a version per platform |
|
|
Same text everywhere
|
|
| Getting it out the door | ||||
| Publishes to your channels |
|
|
|
6 platforms and your blog
|
| Content calendar and scheduling |
|
|
|
|
| Translation into 50+ languages |
One at a time, by hand
|
|
|
|
| Analytics on what you published |
|
|
|
Normalised across channels
|
|
Approvals and client sign-off
Clients review in their own portal, without your passwords |
|
|
|
Clients keep their own logins
|
| Written, scheduled and published in one place |
|
|
|
|
What it knows about your reader
Who it's writing to
A chat assistant
Whatever you typed this time
AI writing tools
One line in a text box
Social schedulers
Nobody. You write the post
Bazam
A 30-point model, per audience
Knows their drivers, values and buying behaviour
A chat assistant
AI writing tools
Social schedulers
Bazam
Still knows next month
A chat assistant
Gone with the chat
AI writing tools
Only the sentence you saved
Social schedulers
Bazam
The model is yours
Knows your company, brand and offerings
Held as profiles, applied to everything you generate
A chat assistant
Re-paste it every time
AI writing tools
Brand voice only
Social schedulers
Bazam
Generating
A different angle for each audience, from one brief
A chat assistant
Only if you re-prompt
AI writing tools
Social schedulers
Bazam
Marketing content types built in
A chat assistant
AI writing tools
Social schedulers
Bazam
30+
One brief becomes a version per platform
A chat assistant
AI writing tools
Social schedulers
Same text everywhere
Bazam
Getting it out the door
Publishes to your channels
A chat assistant
AI writing tools
Social schedulers
Bazam
6 platforms and your blog
Content calendar and scheduling
A chat assistant
AI writing tools
Social schedulers
Bazam
Translation into 50+ languages
A chat assistant
One at a time, by hand
AI writing tools
Social schedulers
Bazam
Analytics on what you published
A chat assistant
AI writing tools
Social schedulers
Bazam
Normalised across channels
Approvals and client sign-off
Clients review in their own portal, without your passwords
A chat assistant
AI writing tools
Social schedulers
Bazam
Clients keep their own logins
Written, scheduled and published in one place
A chat assistant
AI writing tools
Social schedulers
Bazam
FAQs
Yes. Bazam is designed to remove the work that usually gets passed between a strategist, writer, designer and social scheduler. It guides you through the decisions, remembers your business and buyers, and handles the repeated production and publishing work.
A chat tool produces a draft from the prompt you type today. Bazam keeps a structured 30-point profile for each buyer alongside your business, voice, offers and facts, and applies them every time.
A scheduler helps you publish content you already have. Bazam helps decide what each buyer needs to hear, creates the campaign from that understanding, adapts it for each platform and then schedules and publishes it.
No. Point Bazam at your website and it identifies your business, offerings and likely audiences, then creates profiles for you to review. You can edit them, add one it missed, and improve them whenever you learn something new.
Bazam keeps your brand voice and business facts separate from the buyer profile. The buyer changes the angle and emphasis; your voice, positioning and source material keep the result recognisably yours.
It publishes directly to Facebook, Instagram, TikTok, X, LinkedIn and WordPress from a drag-and-drop calendar. It creates the platform-specific versions and can translate campaigns into more than 50 languages.
Coming soon
Get in now and you will be there when these land.
The Bazam agent
Ask for a campaign, a report or a month of content in one conversation.
Buyer models that learn
Published results feed back into the profile, building a record of what your market responds to.
Proven angles, per buyer
Test angles against each audience and use the winners more often.
Get early access
Tell us about your business and the buyers you want to reach. We'll help you build the first profiles, tune your brand voice and connect your channels.
No spam, and no card needed. By submitting this form you agree to our privacy policy and for us to contact you about early access.