A straight comparison
Bazam vs ChatGPT
Bazam vs ChatGPT
Producing a draft is one step of about six. Here is the rest of the job, and who does it.
| ChatGPT | Bazam | |
|---|---|---|
| What the AI is told | ||
| Who it's writing to |
Whatever you typed this time
|
A 30-point model, per audience
|
| Knows their drivers, values and buying behaviour |
|
|
| Still knows next month |
Gone with the chat
|
The model is yours
|
|
Knows your company, brand and offerings
Held as profiles, applied to everything you generate |
Re-paste it every time
|
Company, brand, offering
|
| The whole team writes from the same brief |
|
|
| Generating | ||
| Draft quality from a good prompt |
Excellent
|
Excellent
|
| A different angle for each audience, from one brief |
Only if you re-prompt
|
|
| Marketing content types built in |
|
30+
|
| One brief becomes a version per platform |
|
|
| Getting it out the door | ||
| Publishes to your channels |
|
6 platforms and your blog
|
| Content calendar and scheduling |
|
|
| Translation into 50+ languages |
One at a time, by hand
|
|
| Analytics on what you published |
|
Normalised across channels
|
|
Approvals and client sign-off
Clients review in their own portal, without your passwords |
|
|
| Using both | ||
|
Your audiences and brand voice inside the chat
Bazam runs an MCP server, so you can draft in the chat and publish through us |
Via Bazam
|
MCP: audiences, voice, publishing
|
What the AI is told
Who it's writing to
Knows their drivers, values and buying behaviour
Still knows next month
Knows your company, brand and offerings
Held as profiles, applied to everything you generate
The whole team writes from the same brief
Generating
Draft quality from a good prompt
A different angle for each audience, from one brief
Marketing content types built in
One brief becomes a version per platform
Getting it out the door
Publishes to your channels
Content calendar and scheduling
Translation into 50+ languages
Analytics on what you published
Approvals and client sign-off
Clients review in their own portal, without your passwords
Using both
Your audiences and brand voice inside the chat
Bazam runs an MCP server, so you can draft in the chat and publish through us
Every chat starts from nothing
Whatever you told ChatGPT about your customer last month is gone. You retype it, shorter each time, until it's four words.
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Your customers stay saved – Thirty points each: what they want, what worries them, why they buy.
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The same offer, two ways – "Only two places left this month" sells to one customer. "Your best quarter yet" sells to the next.
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Three audiences, one click – Three prompts and three chats to keep straight, or a dropdown.
Up to 50% more purchases from the same offer, for matching the message to the customer.
Field experiments across 3.5 million people. Matz, Kosinski, Nave & Stillwell, PNAS, 2017.
The draft is a quarter of the job
After ChatGPT hands you the text, you still reformat it, load it into a scheduler, post it and go hunting for the numbers.
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Six platforms and your blog – Facebook, Instagram, TikTok, X, LinkedIn and WordPress, each with the version built for it.
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A month of content in ten minutes – Schedule content as you create it, then drag and drop posts whenever the plan changes.
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50+ languages – One campaign, every market you sell in.
Then it tells you what every post did.
Keep ChatGPT. Bazam plugs into it.
Bazam runs an MCP server, so your personas and brand voice are there in the chat you already pay for.
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Draft where you like – Pull your personas into ChatGPT or Claude and write there.
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Publish through us – Schedule and post without leaving the conversation.
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Nothing to retype – The customer you described in March is still there in October.
You keep the chat. We do the marketing.
FAQs
You can, and it helps. It falls apart when you have more than one customer to write to, when someone else on the team needs the same brief, or when each platform needs its own version. A persona does all three.
The same frontier models everyone builds on. The difference is what they’re told about your customer before they write, and that Bazam then schedules it, publishes it and measures it.
No. Take the AI writing out entirely and you still have the personas, the knowledge base, the calendar, the publishing to six platforms and the analytics. Writing the draft is one step out of six.
Keep it. Bazam runs an MCP server, so your personas and brand voice are available inside ChatGPT. Write there, then schedule and publish through Bazam.
From $39 a month. The entry plan includes the full 30-Point Audience Profile, every content type, all six publishing channels and 50+ languages.
No. Bazam reads your website, works out who you sell to, and builds a persona for each of them: what they want, what worries them, why they buy. You read them, fix anything it got wrong, and they’re yours.
Yes. Set up a persona for each one: your consumers, your business buyers, the customers who drifted off. You pick which persona you’re writing to before you generate, and every post in that campaign is written to them.
Yes. Bazam holds your brand voice, your offerings and your own facts, and applies all three to every post. The customer it writes to changes, your brand stays the same.
Bazam posts it. Facebook, Instagram, TikTok, X, LinkedIn and WordPress, each getting the version written for it, on a schedule you set once.
Yes. Bazam collects likes, comments, clicks, impressions, reach, saves and follower growth from every channel you’ve connected, and shows them in one place grouped by campaign, so you can see which campaign was worth running.
One campaign goes out in 50+ languages with your brand voice kept in each. You write it once and post it in every market you sell in.
Five minutes. Bazam reads your website, builds your personas and your offerings, and you connect your channels. After that, a month of content takes ten minutes.
See it on your own customers
Tell us who you sell to. We'll build the persona and send you back posts written for that customer.
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