More knowledge, better content, more engagement
The 30-Point Audience Profile
Why a profile and not a sentence
Competent. Fluent. Forgettable. That's what AI writes when it doesn't know the audience.
Standard AI tools might ask for a sentence...
small business owners, 30-50
The AI doesn't know this person's fears, beliefs, or how they make a decision. So it guesses and writes generic output.
Bazam builds a deep understanding
Structured & easily editable. Lets Bazam write the right message to each audience across languages.
A sentence is a guess. Thirty points is knowledge
The message is where the money is
It's definitive: what you say beats who you say it to.
Creative drives 47% of sales lift. Targeting drives 9%.
Nielsen broke down what moved the numbers across roughly 500 campaigns. Creative came top at 47%, rising to 56% in digital. Your fastest win is a sharper message to the people you already reach.
Source: Nielsen Catalina Solutions, 2017
The more you know about the reader, the harder the message works.
88 studies, 106,243 people. Tailored messages beat generic ones every time, and the gap widened the more the writer knew. Every point you fill in buys you performance.
Source: Krebs, Prochaska & Rossi, 2010
Everyone else helps you produce more. Bazam helps you produce content that performs.
What's in the profile
30+ points, grouped into the 3 things you need to persuade. Bazam generates them from a description or reading your website.
Who they are
- Demographics. The basics, kept to what changes how you'd write to them.
- Expertise level. How much they already know, which sets how much you explain and how much you assume.
- Interests. What they pay attention to when they're not thinking about your category.
- Psychographic profile. How they see themselves, and how they'd like to be seen.
What drives them
- Emotional drivers. What they're moving away from. Ambition and anxiety produce very different sentences.
- Motivations. What they're moving towards, and what a win looks like from where they're sitting.
- Values and beliefs. What makes your argument work rather than bounce off.
- Personality traits. How direct, how cautious, how playful you can afford to be.
How they decide
- Buying behaviour. Impulsive, considered, risk-averse, price-led. Sets how hard you push and how much proof you show.
- What they weigh. Speed, reliability, cost, ease, novelty: which of these closes it for them.
- Tone that works. The register this reader takes seriously.
- …and the rest of the thirty, visible the moment you open a model.
Create your audience profiles in under 60s
Bazam reads your website and creates a 30-point audience profile for each audience you sell to, in seconds.
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No workshop required – What used to need a deck and a room full of people takes as long as it takes Bazam to read your homepage.
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More than a name – Bazam doesn't hand you "small business owners, 25-50" and call it done. Every audience profile comes back with buying behaviour, emotional drivers and the rest already filled in, ready to write from.
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Pulled from what you sell, not a template – The profiles come from your actual offerings and positioning, not a generic persona with your logo dropped in.
Prefer to start from scratch? Describe a reader in a sentence and Bazam builds the profile from that instead.
One profile, every platform
Build an audience profile properly once and you never do it again. Everything downstream reads from the same profile.
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Every content type – 30+ of them, from blog posts and social campaigns to case studies, how-tos and comparison pieces, all generated against the audience you selected.
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Every channel – One brief becomes a distinct version per platform, with copy, tone and media aspect ratio adapted to each, then published direct to Facebook, Instagram, TikTok, X, LinkedIn and WordPress.
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Every language – Translated into 50+ languages with your brand voice intact, so a reader in another market gets the full argument rather than a flattened one.
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Every angle – Pick a different angle for the same audience, or the same angle for a different audience. The model holds; the emphasis moves.
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Both sides of the brief – Bazam profiles your company, brand and offerings as well, so it knows what it is writing about and not only who it is writing for.
Keep separate projects per brand or client, each with their own audience profiles, voice and knowledge base.
This is just the start
Bazam is useful today. Our exciting roadmap takes things to a whole new level, coming soon.
The Bazam agent
Ask for a campaign, a report or a month of content in one conversation and it runs against your buyers and your brand. No wizards.
Profiles that learn
Published results feed straight back in. Your best guess turns into a record of what your market responds to.
Proven angles, per buyer
Test angles against each audience profile and promote the winners. The profile sharpens with every campaign, and it belongs to you rather than to an ad platform.
FAQs
No. An audience profile describes anyone you write to: the people who read your blog, open your emails, or scroll past your posts. A charity has donors and volunteers. A creator has fans. A local business has regulars. The profile works the same way for all of them.
Minutes. Describe your reader, Bazam generates the profile, and you spend the rest of the time editing rather than authoring. Most people have their first two or three profiles built in a single sitting.
Fewer than you think. Two or three distinct readers covers most small businesses, and building those properly beats sketching eight badly. Consultants and agencies want one set per client, which is what the larger plans are for.
Yes, and you should. Every time you learn something real about a buyer, from a sales call, a support ticket or a comment thread, put it in the profile. Everything you generate from then on inherits it.
Then you’ll see the biggest difference of anyone. The vaguer the buyer, the more generic any tool’s output has to be. A sharply defined profile gives the AI something to grip, and the output changes accordingly.
Build your first audience profile
Tell us who you sell to and we'll build your first audience profiles with you. Then watch what your content does when it finally knows who it's talking to.
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