A straight comparison
Bazam vs Anyword
Bazam vs Anyword
Both produce marketing copy. The difference is how much the tool is told about the person reading it, and how much of the job it finishes.
| Anyword | Bazam | |
|---|---|---|
| What the AI is told | ||
| Who it's writing to |
A persona you write yourself
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A 30-point model, per audience
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| Knows their drivers, values and buying behaviour |
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|
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Knows your company, brand and offerings
Held as profiles, applied to everything you generate |
Brand voice only
|
Company, brand, offering
|
| Your own facts, docs and URLs in a knowledge base |
|
|
| Generating | ||
| A different angle for each audience, from one brief |
|
|
| Marketing content types built in |
|
30+
|
| One brief becomes a version per platform |
|
|
| Getting it out the door | ||
| Publishes to your channels |
Copy it out yourself
|
6 platforms and your blog
|
| Content calendar and scheduling |
|
|
| Translation into 50+ languages |
|
|
| Reports on the posts it published for you |
|
Normalised across channels
|
|
Approvals and client sign-off
Clients review in their own portal, without your passwords |
|
|
| Brings your setup into the AI chat you already use |
|
MCP: audiences, voice, publishing
|
| Cost | ||
| Entry price |
$49/mo
|
$39/mo
|
| Full audience profile on the entry plan |
|
|
What the AI is told
Who it's writing to
Knows their drivers, values and buying behaviour
Knows your company, brand and offerings
Held as profiles, applied to everything you generate
Your own facts, docs and URLs in a knowledge base
Generating
A different angle for each audience, from one brief
Marketing content types built in
One brief becomes a version per platform
Getting it out the door
Publishes to your channels
Content calendar and scheduling
Translation into 50+ languages
Reports on the posts it published for you
Approvals and client sign-off
Clients review in their own portal, without your passwords
Brings your setup into the AI chat you already use
Cost
Entry price
Full audience profile on the entry plan
A score can't tell you why they buy
Scoring ranks the words you already have. It never asks who is reading them, so you rewrite the same message until the number goes up.
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One emotion, more sales – Every customer buys for one reason. Write to that reason and more of them buy.
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The same offer, two ways – "Only two places left this month" sells to one customer. "Your best quarter yet" sells to the next.
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Bazam rewrites everything to match – Choose the emotion and every post that month is written that way.
Up to 50% more purchases from the same offer, for matching the message to the customer.
Field experiments across 3.5 million people. Matz, Kosinski, Nave & Stillwell, PNAS, 2017.
Anyword stops at the copy. Bazam posts it.
Copy you have to export and paste somewhere else is still a job on your list.
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Six platforms and your blog – Facebook, Instagram, TikTok, X, LinkedIn and WordPress, each with the version built for it.
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A month of content in ten minutes – Schedule content as you create it, then drag and drop posts whenever the plan changes.
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50+ languages – One campaign, every market you sell in.
Then it tells you what every post did.
Running it for clients
The writing was never the awkward part. The logins and the sign-off chase were.
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Clients keep their own logins – They connect their channels. You never handle a password.
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Nothing goes live without a yes – Clients approve their own posts in their own portal.
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One project per client – Separate personas, brand voice and knowledge. Nothing bleeds across.
Take on more clients without taking on more admin.
FAQs
No. A score ranks the words you already wrote against copy that performed before. It doesn’t know who your customer is or why they buy, so you rewrite the same message until the number goes up.
Paste them in. Bazam turns them into structured personas, so instead of sitting in a document they get applied to every post, on every platform, in every language.
Bazam starts at $39 a month, Anyword at $49. Our entry plan includes the full 30-Point Audience Profile, every content type, all six publishing channels and 50+ languages.
No. Bazam reads your website, works out who you sell to, and builds a persona for each of them: what they want, what worries them, why they buy. You read them, fix anything it got wrong, and they’re yours.
Yes. Set up a persona for each one: your consumers, your business buyers, the customers who drifted off. You pick which persona you’re writing to before you generate, and every post in that campaign is written to them.
Yes. Bazam holds your brand voice, your offerings and your own facts, and applies all three to every post. The customer it writes to changes, your brand stays the same.
Bazam posts it. Facebook, Instagram, TikTok, X, LinkedIn and WordPress, each getting the version written for it, on a schedule you set once.
Yes. Bazam collects likes, comments, clicks, impressions, reach, saves and follower growth from every channel you’ve connected, and shows them in one place grouped by campaign, so you can see which campaign was worth running.
One campaign goes out in 50+ languages with your brand voice kept in each. You write it once and post it in every market you sell in.
Five minutes. Bazam reads your website, builds your personas and your offerings, and you connect your channels. After that, a month of content takes ten minutes.
See it on your own customers
Tell us who you sell to. We'll build the persona and send you back posts written for that customer.
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